Join Webby honoree Jessie Frances of Cappuccinos & Consignment for a lecture on the rise of micro-content in fashion storytelling. As the creative force behind viral social media content with billions of combined views, Jessie will explore how both luxury brands and style influencers are adapting their visual narratives to the fast-paced world of digital platforms.

• Discover how the fashion world is compressing its stories from hours to mere seconds, mastering platforms like TikTok and Instagram Reels.

• Learn techniques for crafting compelling fashion narratives in 15 seconds or less, whether you're showcasing a brand's latest collection or expressing your personal style.

• Explore the psychology behind viewer engagement with ultra-short content and see how fashion enthusiasts and industry leaders alike maintain their unique voice in bite-sized videos. From trend forecasts to outfit-of-the-day inspiration, this workshop covers it all.

Whether you're a fashion marketer, content creator, style influencer, or brand strategist, this session will equip you with the tools to thrive in the new era of fashion communication.

Spaces are limited. Book now to revolutionize your approach to fashion storytelling in the age of scrolling!