Blending hospitality and fashion to create memorable, stylish experiences
In today’s experience-driven economy, the intersection of fashion and hospitality presents unparalleled opportunities for innovation. This executive education session with Dr. Markus Schreyer, an award-winning global hospitality executive and experience architect, will guide learners through the dual process of elevating fashion brands through hospitality and enriching hospitality experiences with the allure of fashion to captivate luxury consumers.
Drawing from his extensive experience across 40 countries and 20 luxury brands, Dr. Schreyer will demonstrate how hospitality principles can enhance fashion experiences and how fashion elements can elevate hospitality to create unique, high-value moments that drive growth and foster brand loyalty.
Key focus areas:
Hospitality-Infused Fashion: Exploring ways to embed hospitality touches within retail, fashion events, and brand experiences to enhance customer engagement and satisfaction.
Fashion-Infused Hospitality: Incorporating fashion elements into hotel stays, restaurant experiences, and travel services to create an immersive, stylish atmosphere.
Experiential Retail in Hospitality: Leveraging Dr. Schreyer’s expertise in new revenue streams to create fashion-forward retail experiences within hospitality settings.
Global Luxury Trends: Using insights from luxury hotel chains and lifestyle brands to identify and implement hospitality and fashion synergies that appeal to a global audience.
Digital Integration: Blending digital fashion experiences seamlessly with physical hospitality touchpoints to enhance the overall guest journey.
Strategic Partnerships: Exploring collaborations between hospitality brands and fashion houses to develop co-branded, unique experiences.
Participants will gain:
Effective strategies for blending hospitality and fashion to create memorable, stylish experiences that enhance consumer engagement.
Techniques for designing experiences that foster community growth and deepen brand connections.
Approaches for training staff to deliver high-touch service across consumer touchpoints and journeys.
Insights into generating new revenue streams through fashion-inspired hospitality concepts.
This session will empower leaders in both fashion and hospitality to reimagine brand experiences, transforming each guest interaction into a stylish, memorable moment. Attendees will learn to leverage the appeal of each sector to differentiate their offerings, attract style-conscious audiences, and create buzz-worthy experiences that go beyond the physical space.
By mastering the art of blending hospitality and fashion, brands can foster loyalty, create shareable moments, and position themselves at the forefront of the luxury lifestyle market.
