ESDE
We incorporate our personal experiences and try to express the acquired clarity and directness through everything we do and produce.
Ronny Schröder is the founder, designer and manufacturer of ESDE Bags. Growing up in East Germany and living through wild and colorful years in Berlin, he settled in Düsseldorf. After some years of editorial work in the avant-garde fashion sector, he moved on to the other side of the business: digging deeper into craftsmanship and materials, he discovered his real passion in designing and creating unique bags and accessories. ESDE is not only his brainchild - his own story and the evolution of the brand are interwoven on countless levels.
Interview by Emily McDermott
Emily McDermott is a Berlin-based writer and editor who focuses on visual art and culture. Her writing has been published by numerous magazines, including Frieze, ArtReview, Artsy, Wallpaper*, New York Magazine’s Vulture, artnet News, Vice’s Garage, i-D, W Magazine and Elle.com, among others.