Annika Hatje

With a background as a fashion model, Annika has collaborated with renowned brands and creative directors works wide. Besides that she has contributed to magazines such as DANSK, Sleek and Elle. Annika studied Anthropology with a focus on consumer culture, where she researched on the topic of democratization of fashion. Her network today ties into her work as a founder and executive producer of COMMONVISION.

Together, with co-founder Jaap Bräutigam, they thrive on projects that push the boundaries of conventional style. Their mission is to collaborate with creatives from the fashion and lifestyle branch who boldly pursue their distinct aesthetic and a drive to change the current standard of beauty and storytelling. From the very beginning brands such as Birkenstock, Versace and Calvin Klein collaborated with COMMONVISION to create their campaigns.