Martin Dräger


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Martin Draeger founded Dialog Solutions Group in 2002, where he was responsible for developing viral campaigns for clients like OBI, AEG, T-Online or Olympus. In 2010 he founded the social media platform Shareifyoulike, which quickly became the market leader in Germany. 

Unruly, the global leader for social video marketing, acquired Sharifyoulike in 2013. Martin Dräger is since then holding the position as Managing Director for Germany. The News Group acquired Unruly in September 2015, expanding Unruly’s leading marketing position on a global level.

Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues.

With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands have already used Unruly to connect with audiences at speed and scale across the Open Web.

Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. 

Viewability is 100% guaranteed to an audience of 1.35 billion monthly unique users across mobile, tablet and desktop devices.

UnrulyX is the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.


Unruly employs 200+ people across 15 offices, with regional HQs in London, New York and Singapore.

Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow. Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in September 2015.