TALK: HOW ART CAN SAVE ADVERTISING
BRIAN ELLIOT & MORITZ GRUB
CEO'S | AMSTERDAM WORLDWIDE & AMSTERDAM BERLIN
AW and AB represent a new generation dedicated to exploring how creativity can transform brands in this techno age. All brands are in the fashion business - whether they know it or not. All brands are global - whether they chose to be or not.
In an era where ad-blocking rules, consumer attention is best earned by respecting culture. Brand Content that nurtures and celebrates art can help brands return to a positive, respected role - all the while driving commercial goals - by earning that respect.