CASE STUDY: FASHION GOES DIGITAL — DRIVING TRANSFORMATION FOR GLOBAL FASHION BRANDS  

PREETHI MARIAPPAN

CHIEF CREATIVE OFFICER | RAZORFISH GERMANY

 

From brand building and engagement to loyalty creation, digital content is shaping the future for fashion and beauty. This talk showcases some of the hottest trends driving fashion forward from brand publishing to shoppable content, and influencer marketing.

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