PROGRAM

05.06.2015

FRIDAY

@

Astra Kulturhaus, Revaler Str. 99, 10245 Berlin

BFFF FASHION FILM SUMMIT

 

09:00–09:30

COFFEE WITH THE FAMILY

09:30–09:40

WELCOME TO BFFF 2015

09:40–10:25 

FILM SCREENING #1

Piggy Bags, BLOWUP, Belans Berlin - FW15 Fashionfilm, Watches, G., brands4friends X Tim Labenda, DREAMERS, Bijenkorf - The Future of Fashion is Now, House of Holland | AW15, Farfetch: Game On Japan, Vanderbilt, VOLUPTUOUS, ARBOREA, The Golden Age, By The Way, The Charm, The Beautiful Mind, Pilgrimage, TUSH Art: Annika Lischke, A cry from the heart! Call for peace!, RDC- really don't care, Summer Wonder - Starring Gemma Ward, Beginnings, The Loft, "How To Speak Hungarian with Barbara Palvin ", Haut Vol

10:30–10:50

CASE STUDY: MILL+

Hyperbeauty : Visual Effects Within Fashion

Mill+ Creative Director Carl Addy discusses how visual effects and design can be used to enhance the aesthetics and experiences within fashion films, shows and magazines – showcasing a range of work from augmented reality to in-show graphics. 

10:5511:15

SCREENING: A ROSE REBORN

By Park Chan-Wook

11:20–11:35

CASE STUDY: PRETTYBIRD

Margo Mars is Executive Producer/Head of Production at PRETTYBIRD, a creative production company which prides itself on supporting the creation of innovative content and producing award-winning advertising, across all media platforms.

Margo will talk through the challenges and opportunities of engaging with consumers in new and exciting ways, using the latest cutting-edge technologies for creative communication.

Work by creatives such as Daniels (GAP Instagram series), Melina Matsoukas (Absolut Nights), Studio XO (Absolut Nights), Weirdcore (GIF art), and Interlude (Bob Dylan, Led Zeppelin) will feature in a presentation aimed to offer insight on new forms of engagement by visionary artists for visionary brands.

11:40–12:40

FILM SCREENING #2

<< Face to Face >> A Mugler Fashion Film, Beckmans Fashion Collaboration, UNDER, DIAMOND, Alolo, The A-Z of Beauty, Just a touch of Love, Review-Posing, QT 'Hey QT', BALANCE, Issey Miyake 'Nuit D'Issey', Le Fix SS15, Remain River Island x Jean-Pierre Braganza, To Catch A Dream, River Island x James Long, Just A Minute, Taste It, Ricordi, La Primera de las Mujeres Libres, Turn of Breath

12:45–13:45

LUNCH BREAK

13:50– 14:10

CASE STUDY: NOWNESS

Charlotte La Salle from NOWNESS discusses the importance of short films in building brand image and its growing importance in brand’s communication strategy – The talk will showcase a range of branded videos from around the web and NOWNESS. Since short films are one of the best ways to engage and to share an experience, they are crucial for building brand image. According to Forrester Research, “a minute of video is worth 1.8 million words”

14:15–15:05

FILM SCREENING #3

Grief or nothing, Versace - Bright Crystal, ASPIRATIONAL, Review - Domenico, BAGS, Nowness - Beyond the Skin, MOO, SHE, DANSE À DEUX TEMPS, Guillaume, Pinch Me, Believe in you, The Foley Artist, AKUMA, A Guide to Being a Modern Lady with Natalie Westling, The Journey, LADY DIOR - ENTER THE GAME, Agender by Kathryn Ferguson and Alex Turvey for Selfridges & Co.

15:10–15:50

PANEL DISCUSSION

With Film Director, Fashion Film Research Fellow and Selfridges Resident Film Director Kathryn Ferguson, Stephen Whelan from Whitelodge, Alexandra Bondi & Sebastian Hennecke from i-D Germany, led by Heiko Heiko Kunzman - Journalist at ZDF and MDR. 

TOPICS:

1) The Status Quo and Future of Branded Content/Fashion Film 

2) How has it developed through the last few years and where is it heading? 

3) Is storytelling still the most important craft in a digital environment?

15:55–16:15

TALK: VCCP BERLIN

VCCP Berlin is based on the principles of simplicity, collaboration, un-preciousness and integration, with everything centred on ideas rather than channels. The small lead agency with one big client has grown to a shop with a broad portfolio of German, European and global clients. Topic to be confirmed.

16:20–17:05

FILM SCREENING #4

Lost and Found, Love Without Border, MCM: Into the Glitch, (IN)DIFFERENCE, El Corte Ingles Primavera 2015, Love is On, Don't, RHIÉ AUTUMN/WINTER 2015 FILM- THE NEW SOVEREIGNTY, Relentless, Mystic Pizza, Debut, APHOTIC, Wasteland, Into Wilderness, FendiQuTweet Collection, Bibbidi- Bobbidi- Boo This is how they sell pet products to you!, Make Me Beautiful, Homeward, Chaos & Order, AMEN, Dapayk & Padberg : Layers

BFFF AWARD SHOW AND AFTER-SHOW PARTY CO-POWERED BY TINDER

 

19:30– 20:30

DOORS OPEN

20:30–22:00

BFFF 2015 AWARD SHOW

22:00–02:00

AFTER-SHOW PARTY