Carl Addy is Creative Director for Mill+, an integrated team of directors and designers focused on creative partnerships delivering groundbreaking work in design, digital media and immersive and VR technology.
Since joining The Mill in 2010 Carl has helped to grow the design team from a small motion graphics department into a successful and award-winning studio. He has also been instrumental in the creation of, Mill+. Carl has over 20 years’ experience in the industry – his portfolio spans work in traditional advertising, digital media, direction and thought leadership.
His creative highlights include Co-directing a VR film for the Guardian about solitary confinement, which debuted at Sundance and Tribeca in 2016, with the New York Times calling it one of their top film picks as well as writing and directing the BFI’s call to action ‘Film is fragile’.
He worked with Damien Hirst on his concert visuals for U2’s Glastonbury headline show and his Google Chrome ‘Jamal Edwards’, was the second most viewed ad on youtube in 2012.
Carl has won advertising, design and direction awards and is frequently invited to speak at creative conferences around the world such as FITC, Semipermanent and Offf. As an industry figurehead, he speaks on topics such as Modern Narrative (Architype 2016), Creative Challenges (Cannes 2016), the Future Of Content (Google 2015) and VR (Ciclope / VR Dutch Days 2015).
Outside of his roles at The Mill, Carl is an illustrator and a musician currently working on an exclusive jewellery range ‘Cavities’, as well as developing an animated children’s music and content platform.