Director/Head of 3D
Rudiger is an Amsterdam-based German director for high-end 3D animation projects, which also include live action. He combines a highly detailed, tactile look with bold graphic compositions to create unique, recognizable images.
His innovative direction won him various awards including a Cannes Lion in 2013 for Animation, a Best New Director nomination at the British Arrow Craft Awards 2013 and a D&AD nomination in 2014 for Animation.
FASHION AND CREATIVITY - THREE CASE STUDIES
Olivier Billon will present influencer marketing as an ideal way for fashion brands to engage with their customers on social media, and discuss how brands can best leverage the emerging trend of "live" content and blogging (i.e. Facebook Live, Instagram Stories) to create compelling stories that get talked about and shared.
Explaining the storyboard and execution of each assignment.
Rudiger works very closely with the product materials, breaking down every component to understand the design, material, pattern, and the technical processes of development. The technology used addresses the challenge of keeping the brand awareness and highlighting key elements such as movement, texture in photorealism.
The audience will watch the breakdown videos of the campaign and the full final version.
G-Star // Art of RAW*
Nike // Aeroloft
Adidas // Climachill