Joana-Marie Stolz

Cultural Strategist // Innovation Team
SERVICEPLAN CAMPAIGN X GMBH

 
 

Joana-Marie Stolz has an MA in communication studies and is a systemic coach. She works as a cultural strategist in the innovation team at Serviceplan, Europe’s largest independent advertising agency, where she impresses her colleagues and many clients with her hands-on mentality and fresh approach. She is passionate about the development of personal skills and the optimisation of organisational culture and innovation processes. She applies her pioneering spirit to develop and successfully implement inspirational round table talks, workshop formats and new creative process methods for sites across the world, and supports internal change processes.

She developed her communication and decision-making skills during her studies in German, communication, media and social psychology in Germany and the USA. She also received further training in business transformation at Hyper Island (Stockholm) and IDEO U (London). Her belief in sharing – and thereby increasing – knowledge is reflected in her work with the agency as well as her role as a lecturer at the School of Life in Berlin. The big advantage of not being an advertiser in the world of advertising has made her unique, and she will always pursue what is closest to her heart: to commit herself to the individual human being.


TALK TOPIC
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GUT FEELING MEETS INSIGHTS

The Sony Music Segmentation (AWA Spotify Data) as a solid consumer insight tool for the data-based selection of music and target-oriented artists for campaigns.

 - INNOVATION DRIVES STORYTELLING

Innovative digital services, developed by Sony Music, as well as musical trends, which act as match pieces for the storytelling of creations.

 - WORKING WITH BRANDED TALENT SUCCESSFULLY

How we base our Expertise Team in proximity to management and artists to implement scalable local as well as international cases according to budget, timing, target group, KPIs and briefing. What are potential pitfalls and how to avoid them? Case Selection:

  • Snipes feat. Chris Brown (Testimonial, Production, Music Advisory)
  • Zalando feat. A $ AP Rocky (song clearing)
  • House of Frazer feat. Grace (Sony Music UK Project) with Get the Look Buy-Links.
  • Vodafone Campaign feat. Rag'n'Bone Man "Human".

Have a look at the program confirmed so far for our next edition! Full schedule for#BFFF17 coming soon.