Joana-Marie Stolz

Cultural Strategist
SERVICEPLAN INNOVATION

 
 

Joana-Marie Stolz has an MA in communication studies and is a systemic coach. She works as a cultural strategist in the innovation team at Serviceplan, Europe’s largest independent advertising agency, where she impresses her colleagues and many clients with her hands-on mentality and fresh approach. She is passionate about the development of personal skills and the optimisation of organisational culture and innovation processes. She applies her pioneering spirit to develop and successfully implement inspirational round table talks, workshop formats and new creative process methods for sites across the world, and supports internal change processes.

She developed her communication and decision-making skills during her studies in German, communication, media and social psychology in Germany and the USA. She also received further training in business transformation at Hyper Island (Stockholm) and IDEO U (London). Her belief in sharing – and thereby increasing – knowledge is reflected in her work with the agency as well as her role as a lecturer at the School of Life in Berlin. The big advantage of not being an advertiser in the world of advertising has made her unique, and she will always pursue what is closest to her heart: to commit herself to the individual human being.


TALK TOPIC
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MUSIC SPARKS ADVERTISING - CREATING A NEW EXPERIENCE OF SUPERPOWERS

Many innovative strategies today are often fear-driven and defensive. They are only forward-looking to the extent required to prevent a worst-case scenario, in other words the undoing of one's business model. However, those consumed by thoughts of prevention are only thinking in terms of problems and not solutions. By creating fresh scope for development and boldly breaking new ground and consistently thinking in a solution-driven manner, real innovation will result and in the best case scenario spark a vibrant brand experience and creative culture.

The friendship of SONY MUSIC and SERVICEPLAN brought music back in the agency by creating a framework for working with branded talent successfully.

Creative Storytelling, Gut Feeling enriched by Insights and the truth about working with artists to implement scalable local as well as international cases according to budget, timing, target group, KPIs and briefing. How to use your superpowers, what are potential pitfalls and how to avoid them?

Panel discussion together with:
Hans-Peter Sporer // SERVICEPLAN CAMPAIGN X  and Jan Kubran // SONY MUSIC ENTERTAINMENT//


Have a look at the program confirmed so far for our next edition! Full schedule for#BFFF17 coming soon.