Head of Music Licensing (GSA)
Sony Music Entertainment Germany
Jan Kubran started his career in the music industry at Sony BMG in 2008. Since then he set up and developed the sync business for Sony Music in Germany, Switzerland and Austria (GSA) and gained valuable brand experience in the fields of artist management and talent buying at OCEAN artist & brand (a former Sony Music Germany agency).
As Head of Music Licensing (GSA) at Sony Music Germany, Jan and his team look after the consulting and clearing business, strategic co-operations on local and international projects.
With clients including AUDI, Deutsche Telekom, Daimler, Ferrero, Telefónica, Sony Electronics, Sky, Scholz & Friends, DDB, Heye, Serviceplan etc.
His work inspires Jan to always ask the question: what can we do with a brand and the artist on top of a sync placement? In 2008 Jan founded an annual film and music networking platform in Munich and holds seminars as guest lecturer.
MUSIC SPARKS ADVERTISING - CREATING A NEW EXPERIENCE OF SUPERPOWERS
Many innovative strategies today are often fear-driven and defensive. They are only forward-looking to the extent required to prevent a worst-case scenario, in other words the undoing of one's business model. However, those consumed by thoughts of prevention are only thinking in terms of problems and not solutions. By creating fresh scope for development and boldly breaking new ground and consistently thinking in a solution-driven manner, real innovation will result and in the best case scenario spark a vibrant brand experience and creative culture.
The friendship of SONY MUSIC and SERVICEPLAN brought music back in the agency by creating a framework for working with branded talent successfully.
Creative Storytelling, Gut Feeling enriched by Insights and the truth about working with artists to implement scalable local as well as international cases according to budget, timing, target group, KPIs and briefing. How to use your superpowers, what are potential pitfalls and how to avoid them?