Jan Kubran

Head of Music Licensing (GSA)
Sony Music Entertainment Germany

 
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Jan Kubran started his career in the music industry at Sony BMG in 2008. Since then he set up and developed the sync business for Sony Music in Germany, Switzerland and Austria (GSA) and gained valuable brand experience in the fields of artist management and talent buying at OCEAN artist & brand (a former Sony Music Germany agency).

As Head of Music Licensing (GSA) at Sony Music Germany, Jan and his team look after the consulting and clearing business, strategic co-operations on local and international projects.

With clients including AUDI, Deutsche Telekom, Daimler, Ferrero, Telefónica, Sony Electronics, Sky, Scholz & Friends, DDB, Heye, Serviceplan etc.

His work inspires Jan to always ask the question: what can we do with a brand and the artist on top of a sync placement? In 2008 Jan founded an annual film and music networking platform in Munich and holds seminars as guest lecturer.


TALK TOPIC
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GUT FEELING MEETS INSIGHTS

The Sony Music Segmentation (AWA Spotify Data) as a solid consumer insight tool for the data-based selection of music and target-oriented artists for campaigns.

 - INNOVATION DRIVES STORYTELLING

Innovative digital services, developed by Sony Music, as well as musical trends, which act as match pieces for the storytelling of creations.

 - WORKING WITH BRANDED TALENT SUCCESSFULLY

How we base our Expertise Team in proximity to management and artists to implement scalable local as well as international cases according to budget, timing, target group, KPIs and briefing. What are potential pitfalls and how to avoid them? Case Selection:

  • Snipes feat. Chris Brown (Testimonial, Production, Music Advisory)
  • Zalando feat. A $ AP Rocky (song clearing)
  • House of Frazer feat. Grace (Sony Music UK Project) with Get the Look Buy-Links.
  • Vodafone Campaign feat. Rag'n'Bone Man "Human".

Have a look at the program confirmed so far for our next edition! Full schedule for#BFFF17 coming soon.