Founder and CEO
Olivier's passion for brands has interested him since he was a student. Graduating from Sciences Po Paris in 2007, he rejoined L’Oréal and worked on the first influencer marketing campaigns for Diesel fragrances and then for Viktor&Rolf. At that time, Instagram didn't exist, and bloggers could be counted on one hand.
Fascinated by this new means of expression and by the development of social media, Olivier Billon launched his first venture as an entrepreneur by founding the first Influencer Marketing Agency: Ykone, with the “Y” as a reference to ‘generation Y’.
In parallel, he developed the ykone.com website which gathered those with a passion for fashion under the name “Ykone Network”, a network of influencers. Olivier was also the first to launch a conference dedicated to influencers in the luxury sector; ‘FLOW’ now an annual event.
Today, Olivier fully dedicates himself to the development of the agency and its international expansion.