Founder and CEO
Olivier's passion for brands has interested him since he was a student. Graduating from Sciences Po Paris in 2007, he rejoined L’Oréal and worked on the first influencer marketing campaigns for Diesel fragrances and then for Viktor&Rolf. At that time, Instagram didn't exist, and bloggers could be counted on one hand.
Fascinated by this new means of expression and by the development of social media, Olivier Billon launched his first venture as an entrepreneur by founding the first Influencer Marketing Agency: Ykone, with the “Y” as a reference to ‘generation Y’.
In parallel, he developed the ykone.com website which gathered those with a passion for fashion under the name “Ykone Network”, a network of influencers. Olivier was also the first to launch a conference dedicated to influencers in the luxury sector; ‘FLOW’ now an annual event.
Today, Olivier fully dedicates himself to the development of the agency and its international expansion.
HOW TO CREATE BRAND STORIES IN THE WORLD OF LIVE VIDEO STREAMING
Olivier Billon will present influencer marketing as an ideal way for fashion brands to engage with their customers on social media, and discuss how brands can best leverage the emerging trend of "live" content and blogging (i.e. Facebook Live, Instagram Stories) to create compelling stories that get talked about and shared.