Head of Branded Entertainment
Stephen Whelan is Head of Branded Entertainment at Pulse Films, responsible for helping grow the division within the company. Whelan is an integral part of Pulse’s emerging international output, offering contemporary, epic and culturally relevant content across all platforms.
Whelan joined the London Pulse Films team in 2016, after leaving his role as Founder / Executive Producer of Blink Productions’ hybrid agency, White Lodge TV. Having grown the business from its inception, Whelan specialised in direct-to-brand fashion and lifestyle content opportunities across TV and digital output, video and stills.
Since joining Pulse, Whelan has overseen projects for Marks & Spencer, One.org and is currently completing a music themed 5-part episodic series for Red Bull TV.
Recent output from the division includes entertainment content for Jaguar, Budweiser and Pepsi featuring artists as diverse as Grime, Stormzy and DJ Tiesto.
Throughout his career, he has built enduring relationships with a host of high-street fashion clients including Louis Vuitton, River Island, Ted Baker and Moncler.
Prior to Blink Productions, Whelan was the Head of Marketing and Development at Stink Ltd where he oversaw brand identity and marketing through PR and events covering all Stink divisions.
Between 2005 and 2009, Whelan was the Web Editor at SHOTS Magazine where he was responsible for the implementation of the shots.net digital platform which supported the print media title, and managed the brand’s transition to online video distribution.
ON THE INEVITABILITY OF BRANDED ENTERTAINMENT
The rise of social media as a new communal digital space has irrevocably shifted the language brands need to speak in order to communicate with their consumers. As the new Wild West of advertising, Branded Entertainment offers a genuine opportunity to rewrite the rules of traditional commercials tethered to the dying format of broadcast TV. In this presentation, Stephen Whelan, Head of Branded Entertainment at Pulse Films (whose credits include Beyonce’s Lemonade and the Cannes winning feature American Honey) will look at emerging trends in the space and explain exactly what Branded Entertainment is, why it’s inevitable and why that’s actually a good thing.