Alice is the Creative Director for Mercedes-Benz Europe at antoni. Previous stops include McCann Rome and DDB Berlin, where she´s been leading international campaigns for Sony, eBay and Deutsche Telekom.
Alice graduated in Anthropology and her original plan was to reach some remote corner of the world and study ancient tribes. Yet, being Italian, sticking to the plan has never been her strongest point.
Alice´s work has been awarded across the major advertising shows and she has been part of several juries.
In 2015 she founded the Berlin chapter of SheSays, a global network dedicated to women in the digital and creative business. She likes writing, filmmaking, adventures and complaining about the German weather.