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In the late 1970's Rolf followed his inner voice and moved to Paris, where he improved his skills as makeup artist at the Fernand Aubry School. There he extended his knowledge with the PivotPoint programme, becoming a professional hairstylist. This gave him access to clients like Revlon, Mary Cohr or Douglas. From 1978 till 1979 he worked for magazines like MarieFrance or artistic photographers.

During one of his jobs he got the offer to work as a model himself, so the following 5 years he switched seats and travelled between Paris, Milano and London doing Fashion Shows and Cover-Shoots. 

In this time as a model, he started working as a booking agent for Agency Avenue in Paris.


In the early 80's he started organising his own castings, which lead to the founding of the still successfully operating casting agency People International in 1985. Selling it 12 years later gave him the chance to build up his network for casting experts in Paris, London, New York, L.A., Milano and Barcelona. Having tucked this network under his arm, Rolf created The Casting Company. Till today more than 4000 castings are organised for various clients like L’Oréal, Oil of Olay, Dove, Yves Rocher, Diadermine, Wella, Triumph, Nivea, or Schwarzkopf.

Today Rolf still runs two Model- and People-Agencies, the 1A Management as well as Specialbooking. Besides that he is a charming entertainer, we can constantly enjoy on popular TV-Shows and at worldwide festivals.... 

Read the personal interview with Rolf Scheider on our blog here.