Sara Maino’s first experience in fashion began in the early 90’s while working at the newly opened Corso Como 10 boutique in Milan before joining “Vogue Italia” as an intern in 1994. 

She is now senior editor of Vogue Italia and the mind and the heart of Vogue Talents, project born in 2009 in support of emerging designers.

Far from being a simple editorial project that comes out twice a year enclosed to Vogue Italia, Vogue Talents is a network that scouts and supports the best talents in womenswear, menswear, accessories and fashion photography through the section of Vogue Talents, part of

Vogue Talents is a platform that creates connections between designers and the fashion industry, supporting the growth of opportunities and new collaborations. 


A regular attendee at global talent spotting shows she has served as a judge in several fashion competitions, including the International Talent Support, the Designer’s Nest Award, the H&M Award, the Berlin Fashion Film Award, the Scottish Fashion Awards, among others.

She is a frequent flyer, travelling around the world from a fashion week to the next one, from Asia to America, going through Africa and Australia and everywhere she finds time and attention to offer to each upcoming designer. 

The number of new initiatives dedicated to talents and signed by her is increasing: The Next Talents, in collaboration with, Who is on Next? and Vogue Talents are just two of the scouting events in the beautiful Palazzo Morando, in Milan, organized by “Vogue Italia”.