The one frame that changed my life: The story of a frustrated filmmaker turning madmen and how film techniques have helped me to succeed in adland.
I love films.
In fact, I love them so much that I attended NYU’s filmmaking school.
The problem was - filmmaking didn’t love me back.
My screenwriting professor did me a big favour when he pointed out my inability to craft scripts that follow the profession’s rigid rules. He suggested advertising instead. God bless him.
My story isn’t unique; the advertising industry is composed of many aspiring filmmakers that landed in this adjacent business, bringing along their ‘secret true passion’.
Look at ads closely and you’ll find cinematography influence, structural principles and storytelling devices.
And that’s just the tip of the iceberg. Join me on a venture to discover how the film industry elevated the advertising and made it was it is today.