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Content for the next generation

Christoph Kamps – Managing Director – K-MB

How consumers shape the future of brand images.

Over centuries fashion has been inspired and driven by youth culture. Each new generation constantly reinvents style and evolves what it is to be ‘cool’. What does this mean for consumer´s taste for content today, and even for tomorrow? 
We started to address this question by decoding youth culture from the past to tomorrow, investigating what “content for the next generation” will look like. And guess what? We found it is the way consumers use media that fundamentally changes the ‘Konsumkultur’ over time. So get prepared for us to take you on a journey from history to the revolutionary future of content.