Video Maker, Motion Graphic, Editing, Cool Hunting and Winner of Best Use Of Music at BFFF 2015
What makes a good Fashion Film? How can it help designers and brands?
First of all, you need a brilliant idea. Even if you have a big budget and a great team, the film is not effective if you don’t have a precise idea of what you want to communicate.
A fashion film can help you going out of the schemes:
it enables you to express yourself in a more free way compared to the fixed rules of cinema and advertising.
Since fashion films today are conveyed mostly on social channels, I think everything is more democratic and free.
What is beauty? What is style?
Beauty is something very subjective. Beauty for me is an 80s cult movie or a sneaker exhibition.
Style is something you are born with, you shouldn’t force it.
What has been your biggest success? And your biggest challenge?
My biggest success has been starting from zero creating nss factory, which is today a successful communication agency.
My biggest challenge has been instead satisfying Philipp Plein’s request to create a series of visionary visuals only 72 hours before his women’s AW14 show, until just a couple of minutes before it started.
"Even if you have a big budget and a great team, the film is not effective if you don’t have a precise idea of what you want to communicate."
Fashion is: Art or Craft?
I wish it was more “art”, but I should
say today it’s more about “craft”.
You won at BFFF last year. How did you feel about it? What were the highlights? What made it special? And what would you like to see more of?
Obviously I felt very happy. In 2012 I won my first prize, then, after three years dedicating to other activities I went back to fashion film and I won again. This made me feel very proud.
Seeing my video on the big screen was very touching, and of course being rewarded for it as well. Next time, I would like to see more 3D and motion graphic, elements that are slowly entering the world of fashion film as well.
"Seeing my video on the big screen was very touching, and of course being rewarded for it as well."
Your most awkward day in fashion?
Being censored by Diane Pernet for our video she commissioned us for her second ASVOF Festival.
She didn’t understand the meaning of it, but the public loved it.
Any tips for emerging designers and fimmakers?
Study, try again and again, never surrender.
The more you work, the better you work.