Managing director and winner of Best VFX and Cinematography at BFFF 2015
We'd like to know more about "Lost and Found" , WINNER OF Best VFX and Cinematography at last year's BFFF. How did you come up with the idea ?
The brief we had from Woolmark was a simple one: make the wool production process interesting. After a few false starts, we came up with the simple idea of showing the process from the wool’s point of view, at a macro scale.
From there, we came up with a simple narrative – adding elements of drama, of fear, tension and relaxation – which all helped to create a connection with the viewer.
What would say makes the difference: craft or creativity ?
In our studio, craft and creativity feed each other. New techniques inform new ideas, and vice versa.
That said, all the craft in the world won’t save a poor creative concept: it’s the idea that’s key.
In you opinion, what is the perfect client ?
The director / client relationship has to be based on complete trust, first and foremost. That’s quite rare in our experience.
Add in a willingness to put aside egos, a healthy budget and a good sprinkling of charm, and we’re getting close.
Why do you direct ?
The sheer thrill of bringing an abstract concept to life. We get involved at all stages of the process: from concept to shoot;
from script to the visual effects, and each step brings you just a tiny bit closer to that crazy idea you had a few months ago.
What is your most memorable moment at BFFF last year ?
We loved the atmosphere at BFFF
– and the finale, of course!
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