Geox gets in with Rankin for new global campaign
The campaign focuses on the their Nebula shoe photographed midair by Rankin. The shoe is composed by a flexible breathing membrane sole, making it weightless and durable at the same time.
Giovanni Peracin, vice president of marketing worldwide at Geox, said: “Geox as a brand is on a journey from a rational, functional territory – the shoes with breathable soles – to something far more emotionally engaging.
This shift in focus will open up new audiences and widen the brand’s appeal, helping the business achieve its five-year growth plan.”
“For me, this campaign is all about doing something fresh and exciting,” Rankin said. “It feels invigorating to be part of taking a brand in a bold new direction, to grab an audience’s attention and get them thinking about Geox in a new way.”
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