ALICE BOTTARO

CREATIVE DIRECTOR
ANTONI

WE’RE GLAD TO ANNOUNCE, THAT ALICE BOTTARO JOINED OUR JURY,
TO SHINE LIGHT ON YOUR FASHION FILMS! BESIDES THAT ALICE IS GOING TO TAKE PART IN OUR PANEL DISCUSSIONS AT THE FASHION FILM SUMMIT… BE PREPARED!

Alice is the Creative Director for Mercedes-Benz Europe at antoni. Previous stops include McCann Rome and DDB Berlin, where she´s been leading international campaigns for Sony, eBay and Deutsche Telekom.

Alice graduated in Anthropology and her original plan was to reach some remote corner of the world and study ancient tribes.Alice´s work has been awarded across the major advertising shows and she has been part of several juries.

In 2015 she founded the Berlin chapter of SheSays, a global network dedicated to women in the digital and creative business. She likes writing, filmmaking, adventures and complaining about the German weather.

HELLO ALICE WE’RE HAPPY TO HAVE YOU ON BOARD! FOR NOW, LET’S START WITH A FEW SIMPLE QUESTIONS!

HOW AND WHEN DID YOU BECOME INTERESTED IN FILMMAKING?I was 11 and my dad showed me Pulp Fiction, fast-forwarding through the most brutal bits. I was totally blown away by it. Later, during university, I started documenting my group of friends – many were DJs in the free party movement, which made for some fun material. This was before smartphones, so I used this really cheap camcorder and then edited with a free Linux software. But the breakthrough was thanks to my job in advertising. I’ve had the opportunity to work with so many talented directors, creatives, editors and producers… they raised my curiosity towards filmmaking even more.IS THERE ANYBODY IN YOUR LIFE WHO INSPIRED YOU TO REACH YOUR GOALS THE WAY YOU DO AND TO BECOME THE PERSON YOU ARE TODAY?The women in my family are incredibly strong role models. And I am very much influenced by the people I meet while traveling – I studied Anthropology and am very curious about cultures and different ways of looking at the world.TELL US ABOUT SOME OF YOUR MOST MEMORABLE PROJECTS AND WHY YOU’VE ENJOYED WORKING ON THEM?For a commercial we shot for Sony Bravia last year, we glitter-bombed an abandoned casino using 400 balloons and 1.5 tons of biodegradable glitter… it was a pretty magical experience and I love the result.

The second one is the Wi-Fi Dogs mockumentary series for T-Mobile. It relied a lot on the right casting and acting and took some brave decision-making – but it still cracks me up. As a creative, however, I always hope my most memorable projects will be the ones to come… I’m really excited about the work we’re doing for Mercedes-Benz at antoni.

WHAT MAKES FASHION FILM DIFFERENT TO OTHER SHORT FILM GENRES?I think that a main component is the aesthetic ambition: a fashion film always embodies an ideal of beauty, whatever this might be. Overall, there seems to be more bravery and an openness towards experimentation. On the downside, concept and storytelling are sometimes underrated and this can result in work that feels meaningless or worse, boring.IN 2015 YOU FOUNDED THE BERLIN CHAPTER OF SHESAYS A GLOBAL NETWORK DEDICATED TO WOMEN IN THE DIGITAL AND CREATIVE BUSINESS – TELL US MORE ABOUT IT!Starting SheSays in Berlin has been both fun and rewarding – I’ve met so many inspiring women and learned so much from them. We’ve just been joined in the organization by some new members and are planning our next event for May. I hope that in the future we will grow and offer even more occasions to get together.WHAT ADVICE WOULD YOU GIVE TO FEMALE DIRECTORS, STRUGGLING TO GET FUNDING?I guess that getting funded, at the beginning, is difficult for men and women alike. But what makes things even more complicated for female directors is that they tend to be pigeonholed – this makes it really hard to build a broad reel and tackle original topics. My advice would be: look for partners who see you as a director, not as a “female director”. Believe in your vision and don’t settle for what doesn’t feel right in your gut.

“I think that the main component is the aesthetic ambition: a fashion film always embodies an ideal of beauty, whatever this might be.

YOU’VE JOINED SEVERAL AWARD PROGRAMS. WHAT MAKES BFFF SPECIAL TO YOU?I’m intrigued by the combination of fashion, filmmaking and Berlin. Berlin is such an unconventional capital – compared to NYC or London it’s still kind of a rebellious teenager – and I like the laid-back attitude. Also, I appreciate the festival’s focus: it’s great when you can dig into a specific topic. During the judging process, I think we will get a good feeling about the state of the art of fashion film today.WHAT ARE YOUR EXPECTATIONS FOR BFFF2017?I expect to see great work, get to know new talents and bring back inspiration to the agency.


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