When it comes to branded goods it’s not only a designer’s signature style, the high quality of fabrics, the characteristic scent of a fragrance, or simply a logo sewn on a shirt, printed on a flacon or stuck on the hood of a vehicle… It’s the all-around experience rather than the product that drives demand, the story buzzing around it and its authenticity, the story that suits us, attracts us, the story we want to be a part of.
In a world of rapid turnovers, where the demand for novelty seems to be incessant and consumer loyalties seem to be more or less fluctuating what better way to create a bond than doing it with a fashion film? All the more doing it with a fashion film series?
Since binge-viewing is a common cultural practice… Get yourself cozy and jump into campaign-films that allow us spending a bit more time in their fictional universe, that allow us to develop a crush on certain characters or to fall for the created suspense and thrill.
Prada presents “The Elevator”, the fourth episode of the “The Postman Dreams 2” short movie series. Starring Natalia Dyer and Elijah Wood. Directed by Autumn de Wilde. The Postman Dreams 2 is part of the The Postman’s Gifts project for the Holiday Season. Discover more here
TOUS presents Tender Stories No.7! A tale of love, secrets and emotions starring Gwyneth Paltrow.
One of the first to invert the concept of product replacement and already a classic:
Launched in 2001, BMW Films’ “The Hire” was a series of eight groundbreaking online short films starring Clive Owen as an enigmatic driver for hire. Read & discover more here
Celebrating, curating, defining state-of-the-art filmmaking is a year-round adventure. Welcome to the family, enjoy your holiday season and stay tuned with BFFF.
Header: Still from PRADA CANDY L’EAU (by PRADA). Directed by Wes Anderson & Roman Coppola winning at Berlin Fashion Film Festival 2013 for BEST FASHION FILM.