When it comes to branded goods it’s not only a designer’s signature style, the high quality of fabrics, the characteristic scent of a fragrance, or simply a logo sewn on a shirt, printed on a flacon or stuck on the hood of a vehicle… It’s the all-around experience rather than the product that drives demand, the story buzzing around it and its authenticity, the story that suits us, attracts us, the story we want to be a part of.

In a world of rapid turnovers, where the demand for novelty seems to be incessant and consumer loyalties seem to be more or less fluctuating what better way to create a bond than doing it with a fashion film? All the more doing it with a fashion film series?

Since binge-viewing is a common cultural practice… Get yourself cozy and jump into campaign-films that allow us spending a bit more time in their fictional universe, that allow us to develop a crush on certain characters or to fall for the created suspense and thrill.

 

PRADA – The Postman Dreams 2

Prada presents “The Elevator”, the fourth episode of the “The Postman Dreams 2” short movie series. Starring Natalia Dyer and Elijah Wood. Directed by Autumn de Wilde. The Postman Dreams 2 is part of the The Postman’s Gifts project for the Holiday Season. Discover more here

Jil Sander Spring/Summer 2018 Campaign Trailer

Directed by Wim Wenders
Stay tuned here or read more about this suspense-packed campaign shot in Berlin here

TOUS – Tender Stories Nº7

TOUS presents Tender Stories No.7! A tale of love, secrets and emotions starring Gwyneth Paltrow.

One of the first to invert the concept of product replacement and already a classic:

BMW Films: The Escape

Launched in 2001, BMW Films’ “The Hire” was a series of eight groundbreaking online short films starring Clive Owen as an enigmatic driver for hire. Read & discover more here 

 

Celebrating, curating, defining state-of-the-art filmmaking is a year-round adventure. Welcome to the family, enjoy your holiday season and stay tuned with BFFF.

#WeAreFashionFilm

 

Header: Still from PRADA CANDY L’EAU (by PRADA). Directed by Wes Anderson & Roman Coppola winning at Berlin Fashion Film Festival 2013 for BEST FASHION FILM.