Interview with Addison Capper

 

DEPUTY EDITOR AT LITTLE BLACK BOOK - BERLIN FASHION FILM FESTIVAL 2016 SPEAKER

 

Can you describe in your own words what LBB does? 

Little Black Book is a place to celebrate global creativity in advertising, across all parts of the business and from all corners of the world. We believe that every region, market, and local office, deserves a place to be celebrated and read by a global audience.
 

We provide a platform that allows people from all aspects of the advertising industry to share their news, work, and opinion, without begging for column space or paying for advertorial.  

You've recently moved to Berlin. Can you tell us more about your reasons from a professional point of you? What are your expectations?

Germany is a huge and exciting market for the ad industry but there are few options for it to market itself to a truly global audience.  

I’m here to ensure that we are covering the industry fully and giving the local creative industry exactly that opportunity.

 

"...it’s an opportunity for younger, less established directors to experiment and get some experience under their belts."

 

What's your view on fashion film? What is its place within the broader advertising spectrum?

Fashion film is super exciting right now. It seems to have turned into the ‘music video’ of today. 

By that I mean, it’s an opportunity for younger, less established directors to experiment and get some experience under their belts.

 

What makes a good fashion film in your opinion?

The pointers for making a good fashion film are the same as what makes any good film. Fashion is one of

the most creative and open industries in the world - and that extends to the possibilities abound with related filmmaking. 

 

What are you looking forward to at this year's Berlin fashion Film Festival?