The first undergraduate degree in fashion film in the UK
Southampton Solent University has announced the first BA (Hons) in Fashion Film in the UK. The course is focused on providing technical skills to produce online content with the latest technologies, while learning how to visualise and combine strong concepts and marketing messages for the fashion industry.
The three-year course will consist of a solid base of trend scouting, marketing and social media strategies and pitching techniques in year one, combined with acquiring a sound knowledge of the creative industry in year two to then venture into work placements in year three.
The course was created as a way to adapt to film being the fastest growing area of visual representation in fashion, especially in the digital world, complementing fashion photography.
Leading to online content producers and curators to film and art directors to more technical roles within production, the BA in Fashion Film stands as a clear sign of fashion film growing and developing as an industry.
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