MEET THE JURY!

 

OONA EBERLE

CMO CHIMNEY DEUTSCHLAND
CFO FIRSTEIGHT
MANAGING PARTNER N-O AGENCY

THE 6th EDITION OF THE BERLIN FASHION FILM FESTIVAL IS COMING CLOSER! WE'RE GLAD TO ANNOUNCE, THAT OONA EBERLE JOINED OUR JURY, 
TO SHINE LIGHT ON FASCINATING FASHION FILMS FROM ALL AROUND THE WORLD!

Oona studied Cultural Anthropology, Latin American, French & Catalan languages and literature in Barcelona and Frankfurt/Main.

After finishing university she worked as a Strategic Planner in the advertising industry, became a Director's Scout & Sales Rep. in an advertising film production company and completed a Master’s Class in Photography at the FAS and OKS Berlin with the renowned photographers Sibylle Bergemann and Arno Fischer. 

In 2006 she founded “Oona Film Creatives” an agency that represents Creatives from the film-industry. In 2010 she joined Firsteight GmbH (editors & editing) where she holds the position of Managing Partner.

2011 Oona Film Creatives turns into N-O-Agency (a talent representation agency for DoP's and Directors) in Vienna and Berlin. Since 2015 Oona works as a CMO & Partner for Chimney Germany GmbH and is responsible for the DACH market.

 
 

HI OONA, IT'S GREAT TO HAVE YOU ON BOARD - LET'S START WITH A FEW SIMPLE QUESTIONS!

Can you tell us more about a project you’re particularly proud of?

There are so many projects; it’s hard to just pick one. It’s the projects that move me on a personal level, make my heart beat faster and which I want to watch over and over again. What I am extremely proud of is seeing filmmakers and artists develop and grow with each new project they take on. 

In times where picking the right creative for your project is often driven by the feeling of security (and fear) I love seeing people having a vision about their project and making the right choice when it comes to the creative.

It involves courage. But the courageous projects are the ones that excite me.

You’ve worked as a director’s scout. What were your criteria and procedures?

You need to keep your eyes and ears open – finding the right person for a certain project can be an exciting process because you will meet so many great talents on the way, which means you are constantly broadening your portfolio. It’s an ongoing process to find the perfect match.

It’s all about coming across the right person at the right time. You need to keep digging until you find what you want, the talent you have in mind for a project. Also, it helps to be a little stubborn, which I am, because it means you won’t give up until you’ve found what you are looking for.

In 2006 you founded “Oona Film Creatives” tell us more about it - We think we share the same values and spirit!

After working as a director’s scout and producer, it was the logical step to start a representation for directors and DoPs. The new idea was to include editors into the concept. To me, besides the above mentioned, editors are the third creative pillar of filmmaking and extremely crucial to the process.

As editors had no particular lobby in the industry (especially in advertising), it seemed like a great opportunity to support them.

And it proved to be the right decision.

Your career took you into different directions. With a master’s degree in photography - what makes fashion films special? Anything that fascinates you about this special class of films?

Sibylle Bergemann, who was my teacher at FAS (Fotografie am Schiffbauerdamm) and later at Ostkreuzschule, said: “During your career as a photographer, you will have to produce work that you don’t like. And you will have to do a really great job at it.” 
Fashion photography and films is a special category and an art form in itself.

It’s not just about photographing clothing, you need to interpret and set the right scene and mood for a collection, brand, etc. You will have to understand the designer and his vision. It is art surrounding art. And sometimes you will not be convinced of someone’s vision and that makes it even more challenging to produce something you will love and be proud of.

Oona you’re part of the BFFF-Jury now. What is your motivation behind joining?

Fashion is so much more to me than just a piece of clothing you wear. People evolve their style in the same ways their personalities evolve. They express their moods or feelings. You define who you want to be with your outfit, you pick a person or a group you want to belong to. Or you completely set yourself apart from everyone else. You dress differently for different occasions. It is art that you carry on your body.

When I grew up, it was almost frowned upon to put an effort into how you look and what you wear. Germans, unfortunately, have associated an interest in fashion and looks with being shallow. This has changed a lot over the past two decades and I am excited to see the changing perspective and appreciation of this industry.

What makes BFFF special to you?   

I think that Germany has been catching up with the fashion world and everything surrounding it, compared to cities like Paris, New York, Milan or all of Scandinavia. I appreciate what the BFFF is doing in Berlin. We still have a way to go in becoming a fashion capital.

I love building talent: That’s why I appreciate be part of the BFFF to keep supporting this industry and its development here in Germany and especially in Berlin.As I said before, it’s more than just about the fabric you put on your body. It is a form of expression. It is art. I am honoured and excited to be a part of this.

Nikon (2016) Editor by Firsteight

Nikon (2016) Editor by Firsteight

THANK YOU VERY MUCH FOR YOUR TIME - LOOKING FORWARD TO SEE YOU IN JUNE AT THE FESTIVAL!


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