Interview with Gesa Müller-Reinhardt

 

FOUNDER AT GESAS.MANAGEMENT - BERLIN FASHION FILM FESTIVAL 2016 SPEAKERS

What is the most valuable experience you've made in the years of working for various advertising agencies and film production companies?

company allows you to fight for what you believe is right it's usually a very strong and intense teamwork that builds. And it's wonderful to experience that. I wish we could have this more often.

 

Trust is the most valuable. And it's rare these days. Very seldom people give you the chance to recommend the right director for the right project. Very rarely people really do listen. So if an agency and/or a production

 

YOU ESTABLISHED YOUR OWN AGENCY IN 2011. HOW DOES THE WORK WITH GESAS MANAGEMENT DIFFER FROM WHAT YOU'VE BEEN DOING PREVIOUSLY? 

company unique is, that people do come to us because of us. Or they avoid us because of us. People who value our work  approach gesas.net and this is now what makes the difference.

Easy answer would be to say that now I can do what I really believe is right. And I am my own boss. But in fact I have a partner for a year now so I can no longer do whatever I like (kidding). I think what makes every

 

"not every brand needs

a storytelling film"

 

Can you tell us more about a project that you're particularly proud of? 

of them need the right director and not the most expensive or biggest project  is automatically the best. I am proud that we have such a wide range of directors and DOPs and therefore also characters that we represent. So our range of films is also very wide.

I am actually proud of every single project that we do. Gesas.net is an ongoing project and will hopefully never stop. Stopping means no longer moving and this is a total no go for us. Talking about single projects I would say you can not really compare the projects as all

 

WHAT MAKES A GOOd FASHION FILM IN YOUR OPINION?

Haha… I think a good fashion film is one that creates attention and also sells the product. The range of fashion films these days is so wide that this can almost not be answered. I am myself a fan of

storytelling but not every brand needs a storytelling film and if a great visual effect or an animation which may not even show the fabric is made in an interesting and awesome way, I will also love it.