Berlin fashion film festival 2015 Winner
HOW IMPORTANT IS THE STORY IN YOUR WORK?
transform and acquire new forms and stories in the process, but the main hero stays unconditionally.
Fashion is all about telling story. Each collection tells a story which is born from the very beginning. It can
HOW WOULD YOU DEFINE YOUR AESTHETICS?
freedom and lightness. LAKE is a synonym for intellectual and intelligent fashion, wise and moderate. Our heroine is a romantic and feminine girl who values functionality and comfort, but doesn’t want to lose her individuality.
The DNA of LAKE: the accent on the cut and the pure silhouette, strictness and geometry, original details and accessories, reinterpretation of the classic feminine silhouette, mix of minimalism and complicated constructions,
HOW WOULD THE PERFECT CLIENT BE?
A person sharing our views, a person who is organic in our clothes, a person
for whom clothes are a life philosophy rather than a wrap for the body.
"We don’t treat films as commercial stories, and we asses the result only from the creative point of view"
What's the biggest lesson you've learned in advertising?
Shootings of the campaign for us is always a creative process.
We don’t treat films as commercial stories, and we asses the result only from the creative point of view.
So, it’s not easy to speak about the conclusions, as all the works are always different and call out different emotions, but this is always the best time spent with the best team of professionals thinking in the same direction.
WHAT DO YOU THINK MAKES BFFF SPECIAL?
from all over the world get the chance to present their works to the industry’s gurus, to get an indispensable experience of communication and acquaintances. BFFF inspires!
BFFF is special because of the people who create it and make it special. They are obsessed with their business, they are creative and they are great professionals. As a result of their work creators
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