FASHION FILM NEWS: NEW CAMPAIGN BY LENA DUNHAM

 

Lena Dunham directs Rachel Antonoff’s collection for & Other Stories

Rachel Antonoff was the perfect fit; with her creative look books, fashion week presentations and fashion films always having memorable story-telling elements.

& Other Stories have always made the point to incorporate "stories" into its branding, often recruiting cool young women to work on its projects. Therefore it comes as no surprise that 

"It’s very important for me to design around a story and not just a trend" 

dreaming big to become the first female President of the United States.

The collection of dainty dresses and pastel, retro-inspired suits came to life through Dunham’s direction, charmingly captured through a choreographed dance montage – letting the modern ambitious girl to steal the show.  

The short film “Vote Audrey” directed by Lena Dunham showcasing the collection is not the first time that Dunham and Antonoff have collaborated together, with Dunham directing Antonoff’s S/S10 and A/W13 collections. The four-minute film, starring Zoe Kazan as Audrey, follows her on an ambitious campaign trail for office in her hometown- 

fashion in order to help bring equality, stating that: “Rachel is family, and I love what she does: make witty clothes that let us know fashion is about more than chasing an image of perfection. This video sends a simple but important message: never underestimate anyone based on their gender, race or sexuality.”

The collection is available online and in stores on May 12th.

Antonoff stated that although she fully intends to vote for Hillary Clinton next year, the presidential candidate was not a source of inspiration: "We started working on this over a year ago, so while it is weirdly timely right now, she wasn’t really on our mind then."

Lena Dunham mentions the importance of incorporating fashion in order to help bring equality, stating that: “Rachel is family, and I love what she does: make witty clothes that let us