FASHION FILM NEWS: The Boys Of Soweto

 

Previously featured on the Berlin fashion Film Festival Blog; we felt that The Boys Of Soweto deserved a post dedicated to them individually. 

Individually they are professional stylists, creative directors, designers, tailors and models, each of them standing for the artistic, urban generation of dapper gentlemen that are rapidly emerging in towns and cities across the globe. 

Originally formed in 2011, The Boys Of Soweto were perceived to be a stylish crew of young men with one defining mission: to tell the story of who they are through the mediums of film and fashion.

 

OUR GOAL IS TO USE THE LANGUAGE OF VOGUE AND STYLE TO CONVEY OUR STORIES

the remarkable background setting of the streets of Diepkloof, Soweto at dusk. 

Having shown at the CinemAfrica Film Festival in Sweden, the film was soon nominated in the category of Best Fashion Short Film at the Mercedes Benz BOKEH Fashion Film Festival.

Their collaboration in 2013 with filmmaker Meja L. Shoba, presented the crew of six and their muse. The short film, shot just in a day, works like a high-end fashion magazine; through its distinctive colour palate coupled with an emphasis on tailoring, hypnotic jazz music and

The campaign used cultural influencers in various cities around the world to sell their city and display how each of them would explore their city wearing Palladium Boots. 

The Boys Of Soweto were additionally commissioned by Palladium Boots in 2014 to represent Johannesburg, South Africa on the “Explore your city “ international campaign.

Most recently, The Boys Of Soweto and Meja L. Shoba, have a new collaboration with British menswear brand Ben Sherman and Congolese musician Pierre Kwenders.