Fashion Film News: Inner Thoughts - Nike Campaign by Matthew Frost


What am I even doing?

We have all been there. Men and women alike. You turn up, get changed and get to it. Most of the time you are not even sure what you are doing, but you do it anyway.

This is what the latest Nike campaign is playing with. 

Our inner thoughts as we exercise, which in the case of the first spot by BFFF family member Matthew Frost, forms a hilarious and accurate reflection our feelings.

Since it's been published on April 12, the ad has been watched 3,263,618 times.

You can enjoy more of Matthew Frost's genius work,
in our PREVIOUS WINNER section.


Client: Nike
Project: "Better for It"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Alberto Ponte / Ryan O'Rourke / Dan Viens
Copywriters: Heather Ryder / Darcie Burrell
Art Director: Patty Orlando
Producers: Molly Tait / Julie Gursha
Executive Agency Producer: Matt Hunnicutt
Interactive Strategy: Jocelin Shalom
Strategic Planning: Tom Suharto / Irina Tone
Media / Communications Planning: Emily Dalton / Destinee Scott / Emily Graham
Account Team: Karrelle Dixon / Alyssa Ramsey / Marisa Weber / Jim Zhou
Business Affairs: Anna Beth Nagel
Executive Creative Directors: Mark Fitzloff / Joe Staples
Production Company: Iconoclast
Director: Matthew Frost
Executive Producer: Charles-Marie Anthonioz

Line Producer: Caroline Pham
Directors of Photography: Darren Lew / Joost Van Gelder
Editing Company: Rock Paper Scissors
Editor: Angus Wall ("Inner Thoughts" :60, :30) / Grant Surmi (:30, :15s)
Post Producer: Jared Thomas
Executive Post Producer: Angela Dorian
Visual Effects Company: A52
Visual Effects Supervisor: Jesse Monsour
Flame Artists: Brendan Crockett / Matt Sousa / Steve Wolf / Dan Ellis / Richard Hirst
Visual Effects Producer: Jamie McBriety
Color: Paul Yacono
Music Supervision: Nylon Studios
Artist: Apollo 100
Track: Joy
Sound Designer: Barking Owl
Mix Company: Lime Studios
Mixers: Matt Miller / Dave Wagg
Producers: Jessica Locke / Susie Boyajan