An Interview with Writer + Director + Producer and BFFF2015 Winner of Best Direction/Editing/Cinematography For His Film "Audition" X A.P.C.
We'd like to know more about the film that won BEST DIRECTION/EDITING/CINEMATOGRAPHY at last year's BFFF. What was the inspiration behind it? The drive?
The idea of Audition was born in Paris around a cup of coffee at the Flore. I was then pitching a story for a short film to Louis Wong, the designer at APC, who asked if we could use the actual audition tapes from the casting for his collection’s video.
We both loved the idea and decided to make it its own separate project.
Grant jumped on board and a few weeks after we were on set!
The three main references were: the casting tape of Jean Pierre Léaud for the 400 Blows, the casting tape of Romain Duris for « Le Péril Jeune » and lastly, A Prophet by Jacques Audiard.
In your opinion, what makes a good fashion film?
In my opinion a good fashion film has to be succinct and impactful. I personally do not like fashion films who just rely on rhythm and aesthetics to sell clothes, they end up looking like Apple commercials.
It’s the story of who wears the clothes and why? What story does it tell about me as a customer? Whose identity am I trying to assume?
What would you say your biggest success has been? And your biggest screw up?
It's definitely too soon for me to talk about success, although I am extremely proud of "Audition". I still have a very long way to go before I could call anything I make "successful".
As far as screw ups goes, there has been so many, I wouldn’t know where to start…
Tell us about your perfect client.
Louis W. is my perfect client! The amount of trust and creative freedom they give us every time is beyond anything else in the industry.
Who would would you like to direct one day?
"a good fashion film has to be succinct and impactful"
What makes the difference: craft or creativity?
Craft is the vector of creativity.
What would you say was your most memorable moment at BFFF last year?
Definitely the closing part of the show!!!!